Social Technographics

While looking up examples of participatory design, one of the pertinent questions that came up was – will people be willing to participate in social technologies/ platforms?

Below is the answer, i was surprised its updated till 2009. Have a look – social technographics

A brief description:  Social technologies and participation

Forrester’s Social Technographics® classifies consumers into six overlapping levels of participation . Based on our survey data we can see how participation varies among different groups of consumers, globally. We also analyze the participation of people who buy technology.

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